Are You Ready to Improve Your Legal Lead Tracking?
Your leads are the lifeblood of your law firm’s business. Your firm’s ability to cultivate and convert leads, from first contact to client, can make or break your bottom line. But what happens when these leads reach you via multiple communication channels?
There are a multitude of easy-to-use platforms to track your legal leads within the channels you already use. The challenge is tracking leads that jump between various channels. Your potential clients may not limit themselves to one channel exclusively. When they switch from one platform to another, it can lead to missing valuable information, specifically on which marketing initiatives are working and which aren’t.
A potential client’s path - from deciding they need your services to becoming your client - is known as their buyer’s journey. A critical component of managing your leads involves tracking individuals throughout this journey across multiple channels.
How exactly can you do this as a law firm? In this guide, we'll show you how.
- How to track leads through the various stages of the buyer's journey.
- Which tracking tools we recommend for tracking leads.
- How to connect with potential clients on the platforms they already use.
- And, how to integrate tracking tools with your CRM/CMS.
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